Three Layer Cake

Depending on who you ask, Gü Puds might just be the craziest chocolate frenzy to sweep the UK since Willy Wonka announced his chocolate bar lottery more than 40 years ago…  Seriously!  Gü Puds has sky rocketed to the top of the charts as the fastest growing brand in the fresh chilled desserts sector, and with good reason.  From the outside to the core, Gü Puds lure you with sleek glass ramekins, seduce you with creamy chocolate texture, and leave you wanting more, and more.  And if you don't believe it, look at the sales figures— Gü Puds topped the $6 million mark in its first year of business, 2004.  Retailing at just under $3 per pudding, that's a lot of people hooked on Gü Puds, and getting their friends hooked, too.

James Averdieck was not new to the industry when he decided to temper his love for chocolate with his business experience and fill what he saw was a void in the British market.  He had already worked for Safeway, then St. Ivel and knew both sides of the industry, so making his own brand was a natural next step. 

Mr. Averdieck owes Gü Puds' success to many factors, quite a few being what he has contributed of his vision and business knowledge.  Other factors are undeniably the quality of the ingredients used for the puddings, their presentation, and their marketing—everything about the puddings "üzes" luxury, and that's what we all fantasize about.  The best way to guarantee success in today’s consumer market where every product has some claim to being the one is to appeal to that sense of exclusivity, or the (chocolate) sweet tooth, and Gü Puds does both.  And they really are the ones.